(FORBES) Augmented World Expo, better known as its acronym AWE, has grown to become one of the AR and VR world’s most important gatherings, with over 6,000 attendees expected. The conference, May 30 - June 1, 2018, takes place in the Santa Clara Convention Center in Silicon Valley. This year AWE is preparing 100,000 square feet of exhibition space for 250+ exhibiting companies and featuring 350+ speakers.
Rosario Ballesteros-Casas Co founder and CEO of VR Americas LLC will have two sessions, one as speaker and at the 2nd WXR Pitch Showcase where top founders pitch their startups to a panel of industry leaders and investors
This year’s conference, the 9th annual, comes at a moment when AR is particularly hot. There’s been rapid innovation in mobile AR since ARKit was released in September. At its annual developers conference, Google I/O, the company announced Google Lens (computer vision) integration into the camera on dozens of Android phones, including Pixel phones. Google is integrating AR into maps to improve walking directions - a much-needed upgrade.
Improving the apps we use every day is how AR is going to insinuate itself into mobile computing to the point of invisibility. These advances make the conference especially relevant, and explains AWE’s growing popularity. Virtually everyone in the industry is converging on the Santa Clara Convention Center including executives from secretive startup Magic Leap, which was assiduously courting investors at last month’s Game Developers Conference in San Francisco, to companies from every corner of the world.